Shift in SEO Knowledge & Experience: Priorities in a Post-Penguin and Post …
SEO Core Knowledge
After playing around in the SEO space since 2004, and officially as a career (moving away from web design development ) in 2006, which eventually led me to climbed the corporate ladder from company to company as an SEO specialist, SEO engineer, to currently, the SEO Director at Internet Marketing Inc., I have seen a change in the focus of skills and talent when searching for new candidates of people to work with, in finding the right outsourced vendors and other partners where it was way different back in the day, and for sure it was also way different before I was active in the SEO space.
1 – Marketing Background: These people either had a related undergraduate degree or had jobs going into this direction. Knowledge and experience in this area helps SEO because it is the marketing people that know how to promote a product, reach people, make a buzz, creating things that would help out in the overall awareness of the product, with or without SEO. But since they know how to call the attention of the people for their target market, it is these same people that you reach out to online, and if you target them well, eventually their work is what gets users linking to your sites naturally which helps out in the overall search engine ranking.
2 – Writing Background: These people that are trained so well in writing and concentrate mainly on pleasing the readers, the actual website users and not search engines. The best writers are not really looking at keyword count, or keyword density as the main factor that dictates how they write. Writers make content compelling to users, makes them more interested in reading. They persuade users to take a certain action. They get the main point across in the simplest of words and always using the main words needed to rank well at the same time in a very natural sounding tone. Writers that make great content that people love also makes users pass these around online in whatever way, social media, email, instant messaging and other various way, eventually linking to them naturally and driving other people to link to them naturally.
3 – Technical Background: Almost 99 percent of the times what we are trying to rank are web pages. And there is a lot technology that goes into webpage creation.
The Design: Use of graphic software, and frontend development in HTML, CSS and JavaScript. In more advanced cases, some sites run on Adobe Flash or AJAX.
Server Side Programming: The backend development can run on a variety of scripting languages such as PHP, ASP or .Net, JSP, Perl, Phyton, Cold Fusion and more.
Databases: Often these server-side scripting is tied to a database specific database. Some examples of these would be MySQL, MS SQL Server, PostgreSQL, Oracle, Sybase and more!
Common CMS’: Instead of programming from scratch in a server-side language and database, many times you can simply use a CMS and customize it. There are many popular CMS’ such as WordPress, Drupal, Joomla or some that are more for online shopping like Magento, OS Commerce, ZenCart, Cube Cart, xCart, etc.
Server Configurations: All websites are hosted on a server. And servers can cause SEO issues such as problems with 301 redirects, error 404s, or challenges in URL rewriting where the implementation of these differ depending on the platform. Configurations on Windows running IIS would be different from running Linux running Apache.
Domain Names: For international campaigns you have to deal with a variety of Country Code Top Level Domains (ccTLD)
Mobile SEO: On any mobile website, it is better to auto detect web browser device using user agent detection to properly display the website depending on the user agent.
After playing around in the SEO space since 2004, and officially as a career (moving away from web design development ) in 2006, which eventually led me to climbed the corporate ladder from company to company as an SEO specialist, SEO engineer, to currently, the SEO Director at Internet Marketing Inc., I have seen a change in the focus of skills and talent when searching for new candidates of people to work with, in finding the right outsourced vendors and other partners where it was way different back in the day, and for sure it was also way different before I was active in the SEO space.
1 – Marketing Background: These people either had a related undergraduate degree or had jobs going into this direction. Knowledge and experience in this area helps SEO because it is the marketing people that know how to promote a product, reach people, make a buzz, creating things that would help out in the overall awareness of the product, with or without SEO. But since they know how to call the attention of the people for their target market, it is these same people that you reach out to online, and if you target them well, eventually their work is what gets users linking to your sites naturally which helps out in the overall search engine ranking.
2 – Writing Background: These people that are trained so well in writing and concentrate mainly on pleasing the readers, the actual website users and not search engines. The best writers are not really looking at keyword count, or keyword density as the main factor that dictates how they write. Writers make content compelling to users, makes them more interested in reading. They persuade users to take a certain action. They get the main point across in the simplest of words and always using the main words needed to rank well at the same time in a very natural sounding tone. Writers that make great content that people love also makes users pass these around online in whatever way, social media, email, instant messaging and other various way, eventually linking to them naturally and driving other people to link to them naturally.
3 – Technical Background: Almost 99 percent of the times what we are trying to rank are web pages. And there is a lot technology that goes into webpage creation.
The Design: Use of graphic software, and frontend development in HTML, CSS and JavaScript. In more advanced cases, some sites run on Adobe Flash or AJAX.
Server Side Programming: The backend development can run on a variety of scripting languages such as PHP, ASP or .Net, JSP, Perl, Phyton, Cold Fusion and more.
Databases: Often these server-side scripting is tied to a database specific database. Some examples of these would be MySQL, MS SQL Server, PostgreSQL, Oracle, Sybase and more!
Common CMS’: Instead of programming from scratch in a server-side language and database, many times you can simply use a CMS and customize it. There are many popular CMS’ such as WordPress, Drupal, Joomla or some that are more for online shopping like Magento, OS Commerce, ZenCart, Cube Cart, xCart, etc.
Server Configurations: All websites are hosted on a server. And servers can cause SEO issues such as problems with 301 redirects, error 404s, or challenges in URL rewriting where the implementation of these differ depending on the platform. Configurations on Windows running IIS would be different from running Linux running Apache.
Domain Names: For international campaigns you have to deal with a variety of Country Code Top Level Domains (ccTLD)
Mobile SEO: On any mobile website, it is better to auto detect web browser device using user agent detection to properly display the website depending on the user agent.
Written by admin
The service received from Net World was very professional and prompt. The quality of the analysis and reports was outstanding and the recommendations were relevant to our business. 
0 comments: