How To Have A Good Internet Marketing Website by Networldsolutions.org

The internet has flattened out the playing field between big businesses and small businesses. On the web, your business does not need a fancy building or hundreds of employees to become successful. The secret is knowing how to market your business on the internet like the big, successful companies. Here is some advice on how to make your business successful on the web.

One way to make your online presence more viral is to give something away for free. Be it samples, a contest for products or services or some other freebie, publicizing something for free will greatly increase the chances that your links will get passed on to others. This will end up raising your online visibility, exponentially.

In order to properly market your business, you must find out what your competitors are doing. One way to keep an eye on your competition is to frequently search and visit their businesses. The idea is not to copy what they are doing, but rather to see how these popular businesses operate and actually improve on what they’re doing.

Build your website around your primary niche. It is very important to focus on what your company does the best, to define your brand and clarify what you are offering to your customers. This will allow you to expand on your idea once you attract a client onto your site.

To have an internet marketing site that is truly worthwhile, it is important that you are always combating attrition. If you have a potential customer, you must hook them in whatever way possible. If your website is not clean, they may turn away. If your site is not interesting, they may turn away.

So you see, these are essential techniques that you should follow if you want to become a successful marketer on the internet. You do not need a large staff of employees. You just need to know how to play like the big players. Keep learning, do not be afraid to try new ideas, and before long, your internet business will flourish.

 

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How To Increase Website Traffic And Sales by Networldsolutions.org

Internet marketing can be a personal business strategy for your business. It involves particular needs of your business, along with online promotion. This vast world has so many strategies, tools, and techniques, that it can seem a bit confusing as to where you need to begin. These tips can help you make sense of the confusion.

Try not to break your readers’ trust. Your biggest source of traffic will be repeat visitors. Because of this, you should have ads for trustworthy products that you believe in. You shouldn’t fill your site with ads either. Readers know when they’re being taken advantage of. But if you have good ads for good products, hopefully you’ll keep that trust with your readers and word will spread about your site.

In internet marketing, good advertising is essential. You need to know who you’re trying to sell to and you need to know how to get their attention. If you are selling weight-loss products, you should advertise on health forums. Likewise, if you’re selling a game or computer product, try to advertise on popular gaming sites. Advertisements in the wrong place are wasted money and potential.

To attract more visitors to your site, make “top 10″ and “best of” lists. People love reading lists, and providing content people want to read will allow you to market products more efficiently. Take the time to go through your affiliate’s products and make a list of some of the best they have to offer. It will pay off in the long run!

While internet marketing can be a personal business strategy, it does have the main goal of successfully marketing your business products and services. As you have seen in these tips, there are various approaches, but they are all created around the idea of making your business much more successful online.

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How to use Keywords for SEO and Web Sustainability by Networldsolutions.org

Keyword optimization is a well-known strategy for helping people find your content, both through search engines and when searching within a website. But did you know that by following SEO best practices you could also be making your website greener? That’s because web servers and devices that consumers use to browse the internet both use electricity. A lot of electricity. And most electricity is generated by sources that are not renewable or clean.
The more findable content is, the less irrelevant content a person needs to go through to find what they are looking for. Fewer pages loaded means fewer server requests are being made, and that fewer photos and videos are being loaded. In some cases, the customer may also end up spending a little less time on their phone, tablet or computer. All of that results in tiny energy savings, and those savings add up.
Now that you understand the connection between findability and sustainability, let’s take a detailed look at how to improve the findability of content through page level keyword optimization, a popular SEO technique.

Keyword Optimization: Where to Place Focus Keywords

In order to optimize a page for a focus keyword, you need to place it in a number of different places on a page. With the exception of your homepage or landing pages where you may need to optimize for several keywords related to your products and service offerings, in general, you want to optimize a page for a single keyword or keyword phrase.
After you’ve selected a focus keyword for a page, here is where you need to place it:

In the Title Tag of Each Page

The first place that you want to put your focus keyword or keywords is in the title tag of each page.
Examples of an optimized title for a homepage:

• Electronics, Cars, Fashion, Collectibles, Coupons and More Online Shopping | eBay
• Shoes, Clothing, and More | Zappos.com
• Shop clothes for women, men, maternity, baby, and kids | Gap

Examples of an optimized title for a subpage:

• Electronics | eBay
• Popular Men’s Shoe Styles | Zappos.com
• Womens Clothes: jeans, tops, skirts, dresses, pants | Gap

Optimized title tags have certain characteristics:

• Avoid the use of duplicate title tags: Every page should have a unique title so that your pages are not competing with each
  other for relevance.
• Optimized titles should be 70 characters or less.
• Put company name at the end of your title tag to help build brand awareness.
• Use consistent punctuation across all page titles in between your keyword and company name.
• Balance keyword usage with usability, considering what language would be most compelling to the reader.

In the Description Tag of Each Page

The next place that you want to put your focus keyword(s) is in the description tag of each page. This is the brief description that shows up in search results, or when you share a page on Facebook or LinkedIn. While this description should be written for humans and not for search engines, you should include your keyword at least once. Write your descriptions in plain English, using compelling language that would make a customer want to click on a link. Optimized page descriptions should be 150 characters or less. Longer descriptions will be truncated in Google with an ellipses (…).

In the Main Body of your Content

Include your focus keyword 2-3 times, including once in the first paragraph of the page. In general, search engines are going to read things that appear in order first and they may or may not get around to reading things that appear lower on a page. It’s recommended that copy on each page be a minimum of 300 words for SEO purposes.

In a Heading within the Article

Headings, which are often labeled “Heading 1, Heading 2, Heading 3″, etc. or “H1, H2, H3″ in a content management system, help summarize a page’s contents.
Headings should be written to both include focus keywords, and to summarize what comes next. This helps people, and spiders, scan a page quickly to see what’s most relevant to them. It’s also an accessibility best practice, because screen readers enable visually impaired people to jump from heading to heading so that they can quickly get to the section that’s most relevant to them. When you think about it, the spiders that crawl websites also can’t see: they can’t see photos, multimedia content, or fancy font styles on a page. So it makes a lot of sense that SEO best practices are also often accessibility best practices.

This example from the Gap shows headings that help customers navigate to the style of jeans that they’re looking for.

Within your Page URL

Another place that you should put your focus keyword is within the URL of your page. Here’s an example from this post:

In this example, we’ve optimized the URL for the terms “SEO,” “keywords,” and “sustainability.”
Sometimes it’s not practical to include your keyword in the URL of each page. That’s okay. Your URLs should be short, descriptive and human-friendly, helping the reader (and spider) accurately predict what’s on that page. I recommend using hyphens to separate words instead of underscores. Avoid special characters (such as smart quotes or ampersands), which can break URLs. For that reason, whenever possible, try to configure your content management system so that you can manually edit your URLs instead of having them generated automatically from the headline of the page.

Within Image ALT Tags

As I mentioned above, search engines cannot “see” photos or multimedia content, so a number of accessibility best practices are also SEO best practices. When writing an alt tag for an image you should write a short sentence that describes the content of the photo, both for people and for spiders. Whenever it is practical and appropriate to your human readers, you should also include focus keywords in your alt text.
Note that when an image contains text, the alt tag should include a copy of that text so that visually impaired individuals and spiders can read the text. Put your keyword phrase as close to the beginning of your alt tag as possible. Similarly, videos should also be labeled with appropriate meta information such as a clearly written title and description (if not a transcript of the video) in order to be understood by a search engine.

Keyword Optimization: Put it into Practice

I hope that this article has given you a practical understanding of how to do page level keyword optimization. By following these best practices you will yield a number of benefits: driving traffic to your site, making your content more findable, improving accessibility and reducing your website’s carbon footprint.

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Walking On the highway Towards Website Design Excellence by Networldsolutions.org

You could be a newbie in web design or you could be a veteran. Either way, it’s an exciting time to be in the web design business.
As the Internet reach spreads across the world, the wheels of entrepreneurship take traction on the web. The Internet, as a medium, has a lot to offer entrepreneurs who decide to embrace the web. Today, the demands on web designers are not just technical skills as the days of putting together HTML code with CSS tied in are long gone. Designers are stepping into the toes of developers. That super combination of skill has to align with marketing and business.
It’s almost foolish to think that a basic skillset of HTML5, CSS3, PHP, MySQL, JavaScript and jQuery can fill in for the industry’s demands that are more aligned towards business results with an equal emphasis on utility, aesthetics, and on design that really works.

Here’s how to walk on the road that leads to web design excellence:

Measure up

Are you a good designer or a great one? Rob Bowen asks that question on Myinkblog.com and that’s a good starting point for designers. Good designers know basics of web design and can do a job “well enough”. If they were to be rated on a typical corporate-style rating on performance, you’d give them a “met expectations” rating. Great web designers might get the “exceptional, and went beyond the call of duty”.
How does a designer go from good to great? For great web designers, the pursuit of knowledge is never ending. The itch to apply design principles that far exceed business objectives is habitual. Great designers always dig deeper into the complexities of web design. They try new things. They aren’t afraid of making mistakes. They put in the hours. They take up challenging work.

“Learning” must be on your “to-do” list

As the web evolves, so will the technology driving it. With an industry like web design or development, it’s a never-ending call for change. With change comes the need to learn, adapt, and apply. It’s easy to get stuck in the rut of finding projects, delivering before deadlines, chasing invoices, and collaborating with clients or with teams.
The deeper you get into the maze of business management, the farther you get away from “keeping up with the changes”. It’s not even hard to find courses and lessons on skills – from mundane to technical aspects; from business side of web design to inspiration.
Excellence doesn’t come with routine work. It comes from the sides. It seeps in from the extra hours you spend learning in a day.

Set trends and lead

If you haven’t done anything new yet, you haven’t done anything at all.
As long as you stick to basic principles of web design and your designs are in sync with user experience, utility, and practicality, you have the license to try anything.
If you can, then why stick to the norm?
If success comes to those who dare, when was the last time you deviated from the norm and did something new? Even if it were ridiculous, it’d still work for your publicity, wouldn’t it?
Avoid being a slave to what’s out there. Instead, try something new. If it works, you’ve set a new trend.

Collaborate and grow

You can’t succeed alone. You’d only know so much at any given point of time. Collaborating with others gives you juicy insights. It also helps you leverage your work, share your learning, get more business, network better, and learn faster. With others in your immediate ecosystem, you have to constantly push yourself to do better. If you aren’t exhausted or dead yet, you’d emerge successful.
If you have a team, you can collaborate with them to grow faster and leverage your business. If you are networking with fellow designers, you’ll learn a lot and gain inspiration. If you are collaborating with designers more experienced and established than you are, you can find mentors.
Collaboration works. There’s history to prove its efficacy.

Challenge yourself, for the fun of it

We won’t suggest pushing yourself until you break. We’d, however, implore you to challenge yourself nonetheless. Use technology, experiment with grids, explore different palettes, and try to design to tell a story (great brands are great storytellers, right?). If you’ve never used the good old pen and paper, start your workflow with that. If you have an iPad, use touch apps to begin your workflow. Take multiple approaches to a single idea. Work on different ideas and don’t settle for one.
There’s power in having options – whether you are showcasing them to a client for approval or working for yourself. Learn what you don’t know yet.

Move into more domains, just for the sake of it

Everything changes, so will web design. We already have responsive design as a major trend. Mobile is everywhere. New technologies emerge and older technologies will see the grave sooner or later.
As for most things in life, you need a diversification strategy inbuilt into your path for web design excellence. Strive to reach out to other domains. If you’ve only designed websites, embrace responsive design. If you just design for now, get into programming and code. Attempt graphic design, content development, copywriting, and marketing in general. Open that window to learn how to make videos or podcasts.
If none of this seems exciting enough for you, get into data analytics, application development, mobile apps, and even building new operating systems.
If you are business-inclined, develop new web-based apps. You see where we are going with this?
Diversify, and then diversify some more.

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13 Best Examples of White Type in Web Design by Networldsolutions.org

For our first inspirational list of 2014 we decided to gather examples of white type in web design. I’m always browsing css galleries and other sites to find nice things to show here, and I noticed that a lot of sites use the dark/colorful background white type combo. This is why I decided to dedicate a list to it.
Whether you are using a beautiful background image, a texture, or even a big video, overlaying white type can create a very dramatic effect. Check out the examples we have here and give white type a try in your next project.

Mostly Serious

The Garden Edit

Harbr

Latitude Supply Co

Built

Gran Turismo – First Love

Crop the Block

The House of Eyewear

Chattanooga Renaissance Fund

Big Bite Creative

Paper Tiger

Circles Conference

Le Graphoir

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