Do You Deserve A First Page Ranking?

Does your content really deserve to rank on page one for your target keywords? Is it one of the 10 best, most informative, most useful pieces of content on the internet?

If not, the answer is probably no.

You Need to Be Worthy of Ranking


The idea behind this concept is that the game has changed for the better. It’s no longer about gaming the system, it’s about being worthy of the attention that top rankings in a competitive industry will bring you.

Companies Websites ranking on page one who are not among the best in their niche are squandering an opportunity that would be better served by their competitors. If you are getting the right traffic but can’t make the conversion, you don’t deserve that ranking.

Furthermore, it is not good enough to think you are the best or say you will be. In order for this approach to take shape and drive results,  this commitment must flow through your organization from the top down. It is a mindset that must be accepted by every person on your team and they need to believe in it.

Part of this mentality is developing a culture of testing and constant improvement; where any day you are not getting better you are getting worse.




Current State of The SERP’s


I wanted to go out and take a look at the first page of Google across a variety of vertical markets to see if after the Zoo Updates, only the best, most rank-worthy websites are holding the top spots.

I picked a variety of large, very competitive markets, to see how the big brands stack up against other websites competing in their space.

The verticals I’m looking at are women’s fashion, children’s products, technology hardware, software, and then some of the less savory verticals like credit cards, car insurance, and payday loans.