5 Tools to Monitor Your Online Reputation
Why Monitor Your Online Reputation?
It takes time, effort and an elaborate strategy to build a solid company reputation, but everything you’ve worked to build can be undone in just a few hours.
Negativity spreads like wildfire, especially in an environment that’s open 24/7. Any online content, positive or negative, impacts how people view your business.
#1: Watch Industry Websites
If This Then That (IFTTT) automates simple online tasks by using one of the most basic principles: If this happens, then do that.
IFTTT lets you set up rules (called recipes) for everything from getting the latest weather updates as a text message to automatically sending Instagram photos to Twitter (or any other platform). It has both fun and professional applications.
You create a recipe by choosing a trigger channel (the “if this happens” part) and an action channel (the “then do that” part).
To monitor what people are saying about your company, set up a recipe that scans RSS feeds of important industry websites, then sends you a daily email alert with the results—IF [website] mentions your company, THEN receive an email alert.
#2: Track Employee Mentions
Google’s Me on the Web tool notifies you when personal data appears on the web. It’s handy if you want to monitor mentions about certain company employees or senior staff.
Me on the Web is simple to use, but you do need an existing Google account. To set up an alert, click Stay current with web alerts, type your search term(s) in the text box and click Add.
#3: Filter Instant Social Searches
If you want to instantly search blogs, Twitter and Facebook for specific terms, IceRocket is the tool you need.
IceRocket doesn’t require an account and is easy to use. Just type your term(s) in the search box and choose the channel you want to search: blogs, Twitter, Facebook or search all.
#4: Find Influencer Opinions
Topsy is a powerful Twitter search tool (more powerful than Twitter’s native search). Use Topsy to find key influencers related to your industry and company, as well as sentiment scores over a period of time.
#5: Search for Sentiment
Social Mention returns results based on the sentiment of social media buzz around your company. You can monitor multiple websites in one place and even find out which keywords people use when talking about your company.
To set up Social Mention monitoring, type your search term(s) in the text box and choose a channel (e.g., blogs, microblogs, bookmarks, images, videos or questions). You can sort results by date, source and time
It takes time, effort and an elaborate strategy to build a solid company reputation, but everything you’ve worked to build can be undone in just a few hours.
Negativity spreads like wildfire, especially in an environment that’s open 24/7. Any online content, positive or negative, impacts how people view your business.
#1: Watch Industry Websites
If This Then That (IFTTT) automates simple online tasks by using one of the most basic principles: If this happens, then do that.
IFTTT lets you set up rules (called recipes) for everything from getting the latest weather updates as a text message to automatically sending Instagram photos to Twitter (or any other platform). It has both fun and professional applications.
You create a recipe by choosing a trigger channel (the “if this happens” part) and an action channel (the “then do that” part).
To monitor what people are saying about your company, set up a recipe that scans RSS feeds of important industry websites, then sends you a daily email alert with the results—IF [website] mentions your company, THEN receive an email alert.
#2: Track Employee Mentions
Google’s Me on the Web tool notifies you when personal data appears on the web. It’s handy if you want to monitor mentions about certain company employees or senior staff.
Me on the Web is simple to use, but you do need an existing Google account. To set up an alert, click Stay current with web alerts, type your search term(s) in the text box and click Add.
#3: Filter Instant Social Searches
If you want to instantly search blogs, Twitter and Facebook for specific terms, IceRocket is the tool you need.
IceRocket doesn’t require an account and is easy to use. Just type your term(s) in the search box and choose the channel you want to search: blogs, Twitter, Facebook or search all.
#4: Find Influencer Opinions
Topsy is a powerful Twitter search tool (more powerful than Twitter’s native search). Use Topsy to find key influencers related to your industry and company, as well as sentiment scores over a period of time.
#5: Search for Sentiment
Social Mention returns results based on the sentiment of social media buzz around your company. You can monitor multiple websites in one place and even find out which keywords people use when talking about your company.
To set up Social Mention monitoring, type your search term(s) in the text box and choose a channel (e.g., blogs, microblogs, bookmarks, images, videos or questions). You can sort results by date, source and time
Written by admin
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